ODDA 75

Located within a hotel in Çeşme, one of Turkey’s most popular holiday destinations, this 25 m² jewelry store has been designed with a focus on maximizing efficiency in a small space. The store primarily showcases and sells valuable gold jewelry, including bracelets, necklaces, rings, and earrings. The primary design approach aims to highlight the brilliance and value of gold materials. To achieve this, light tones were chosen for the flooring and wall surfaces, while dark navy blue was used for the display furniture. This contrast was intended to create a background that enhances the radiance of gold. Custom-designed furniture with rounded corners facilitates movement within the store, ensuring a comfortable shopping experience. Lighting plays a crucial role in jewelry stores, as it directs customer attention to key areas. In this project, spot lighting was utilized to emphasize the displayed jewelry as focal points. Additionally, the storefront display was designed with special attention and reinforced with strong lighting. Since the display window forms the first impression for potential customers, it was planned to be bright and inviting. A well-balanced, luminous lighting arrangement was used to create curiosity about the interior when viewed from outside. The walls feature the bleu blanc pattern, which was specifically chosen by the client to add a unique character to the space. Pampas grass placed in decorative pots enhances the sense of naturalness, creating a soft and serene ambiance reminiscent of a coastal town. The use of blue, gold, cream tones, and pampas elements combines to establish a warm and welcoming coastal-style atmosphere suitable for a resort destination. Designed to harmonize with the dynamic and touristic essence of Çeşme, this jewelry store embraces both functional and aesthetic approaches, offering customers an elegant and relaxing shopping experience. By making the most of a compact space and integrating the right color and material choices, a distinctive and contemporary retail environment has been created.